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The psychology behind why toilet paper, among other things, is an indispensable purchase in the time of the coronavirus



The psychology behind why toilet paper, among other things, is an indispensable purchase in the time of the coronavirus


The masks they were the first to disappear. So, the phantoms disinfectants by the hands. Then, elsewhere, at other latitudes, collective panic attacks from coronavirus they spilled on toilet paper. Retailers in the United States and Canada have begun to limit the number of toilet paper packs customers can purchase in a single trip. Some supermarkets in the UK literally ran out of it. Grocery stores in Australia have hired security guards to patrol customers. An Australian newspaper went so far as to print eight extra pages in a recent edition: emergency toilet paper, according to the paper.

Because? Toilet paper doesn’t offer one special protection against the virus. It is not considered a staple of impending emergencies, as are milk and bread.
So why are people buying rolls faster than they can be restocked?

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Then there are those who, in the States, buy weapons. But that’s another story.

Reason 1

People resort to extremes when they hear conflicting messages. And compared to past pandemics, the global response to the novel coronavirus has been one of widespread panic.
The novel coronavirus scares people because it is new and there is still a lot to know that is still unknown. When people hear mixed messages about possible risks about how seriously they should prepare themselves, they tend to resort to extreme.

Reason 2

Some are reacting to lack of clear direction by those who govern them. Several countries have already imposed mass quarantine. People who buy toilet paper and household items could be preparing for the same emergency situation in their city.

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Reason 3

The panic breeds panic. Images of empty shelves and carts full of supplies flooded news and social feeds. People see pictures of other people panicking, they assume there is a reason to panic, and they buy everything. Images of empty shelves can lead people to believe that they have to run and shop for supplies, buying toilet paper themselves. THE social media I’m a big actor in the fear-inducing coronavirus novel. There disinformation it spreads easily and open platforms amplify the rumors of panic.

Reason 4

There may be some convenience in stocking up. With the various decrees and international health agencies that now advise you to stay at home and avoid contact with other people or crowds, it is natural to want to prepare to have everything available.

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The U.S. Department of Homeland Security, for example, advises Americans to have at least two weeks of food, hygiene items, and medical supplies on hand.

Reason 5

It allows some to try a sense of control. People who are stocking up on everything are thinking about themselves and their family and what they need to do to prepare. It is all due to this wave of anticipatory anxiety. People become anxious before the actual infection. They haven’t thought about the bigger picture. People buy toilet paper and this gives a sense of control back to what appears to be a helpless situation.