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PlayStation Studios branding will adorn PS5 box art, game trailers, and more



PlayStation Studios branding will adorn PS5 box art, game trailers, and more


Expect to see this in all Sony PS5 games

Sony has just introduced PlayStation Studios, the new branding it will put on all of its first party games going forward. Released alongside PS5 later this year, the new ident is built with the purpose of branding the entire output of SIE’s Worldwide Studios as a way to unify the platform holder’s software. You better get used to it as it seems like it will be in every Sony game.

The Marvel-style animation will play “during the beginning of our titles,” says Eric Lempel, SIE’s senior vice president and head of global marketing, but that’s not the only place you’ll see it. The PlayStation Studios icon will also make appearances “in many different places.” Lempel tells GamesIndustry.biz that “different, shorter animations” will appear in game trailers, while the PS Studios logo will appear on “game packaging and the game discs themselves” of Sony games. for PS5. The hope is that when consumers see this new brand, “then the quality games they have come to expect from us are here.”

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Are you ready to see the PlayStation Studios logo on PS5 games? Check out that animation again in the comments section below.