Google Chrome experiments with a New tab and search changes
Google is in full swing these days. In fact, it’s launching one today new version of its Chrome browser Beta that introduces some changes quite remarkable in its user interface and design. The browser will introduce an updated New Tab page, which will now include tabs that point to previous web search activities, rather than just a list of links to your favorite websites. Other changes aim at simplify navigation in search results and to highlight and share quotes from the web.
The idea behind this design modification is to quickly bring the user back to past web activities without the need to rummage through their browsing history to remember which sites they were using for things like recipes or purchases. This can also help you get back to the list quickly recent documents in Google Drivein a practical cross-promotion for Google services.
Google is rightly concerned about the Amazon’s growing advertising business, which is a major part of the retailer’s “Other” category that grew 87% year-over-year. Now, it’s leveraging Chrome’s New Tabs to elevate shopping activity in hopes of getting users to complete their transactions.
Another change aims to make it simpler search the web. Google says that users looking for something on its platform often browse multiple web pages to find the answer. The new version of Chrome will experiment with a different way of connecting users to their search results by adding a line below the address bar on Chrome for Android which will show the rest of the results so you can navigate to other web pages without having to hit the back button.