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The designer of the iPhone made an abrupt decision with Apple



The designer of the iPhone made an abrupt decision with Apple


Jony Ive has completely cut ties with Manzana after a 30-year relationship. The famous designer who worked side by side with Steve Jobs had resigned in 2019 from his management position in the company, although until now he provided consulting services through his own company, LoveFrom. According to the New York Times, the agreement came to an end and was not renewed.

3 quick facts about Jony Ive

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The end of an era: Jony Ive no longer has ties to Apple

As we told when Ive announced his resignation in 2019, the designer left to create his own business and said he would have Apple “as one of his main clients”. At that time it was said that this link would last “many years”.

The contract was valued at more than $100 million.

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“Jony is a singular figure in the world of design and his role in Apple’s renaissance was instrumental, from the groundbreaking iMac of 1998 to the iPhone and the unprecedented ambition of Apple Park (the company’s new headquarters building). “, said. the CEO of the company, Tim Cook.

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Three years after signing that contract, Apple decided to terminate it. According to NYT, the parties agreed not to renew it.

Following the source, some Apple executives questioned the large sum of money LoveFrom was paid and also expressed discontent that several of their designers quit to join Ive’s company.

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The legendary designer firm does not face major problems due to the end of this link. His clients include companies like Ferrari and Airbnb.

Why Jony Ive left Apple in 2019

When it was announced three years ago. ive’s departure was all very diplomatic. In fact, as we say, the designer and the company maintained a contractual relationship in addition to his departure.

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However, later reports ensured that the designer’s departure was not so idyllic and that the true story is different from the one disclosed. Anonymous sources indicated that I have resigned “discouraged” by the little interest of Tim Cook, CEO of the company, in the area of ​​design. And that the short circuits began several years ago.

Ive’s disappointment is similar to that of many fans of the brand with the bitten apple who are frustrated by changes in a company that no longer privileges product design as it did when Jobs was at the helm. A Mac computer that looks like a cheese grater could be evidence of that disenchantment.

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After those reports, Cook denied clashes with Ive and described him as a fundamental figure in the world of design.