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Survey shows why users are not buying iPhone 8 and iPhone X



Survey shows why users are not buying iPhone 8 and iPhone X


A new poll of analysts published these days offers some insight into what consumers are looking for in the next generation of Apple iPhone. Piper Jaffray’s analyst, Michael Olsonshared the results of a poll conducted with 1,500 people who have not recently bought a new one smartphone branded Applefinding three main factors that prevented users from buying a iPhone 8 or a iPhone X.

The poll shows that the main answer to the Why those folks haven’t recently revamped their current models iPhone it was “working fine” for the 44% of them. The second reason more common among participants in the poll is that the new iPhone is too expensive”. The 31% of respondents cited it as a reason not to purchase. In fact, it must be remembered that the 64GB model cost $ 999 at launch, while the 256GB version cost $ 1049.

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L’8% of the participants in the poll by Piper Jaffray said she doesn’t want to upgrade because she wants one bigger screen compared to iPhone X current. The 17% of respondents said they did not upgrade “for another reason”.

“The takeaway from our survey is that a larger screen and lower-priced option could address the concerns of 40% of iPhone owners who haven’t bought the new models. Despite investor uncertainty around the iPhone X, it is recommended to own an AAPL about the potential for a “super-long” cycle driven by a wider range of X-gen devices, ”says Piper Jaffray.

Apple is expected to introduce three new iPhones this year, including aiPhone X Plus with display from 6.5 in, an updated version of the current iPhone X and a cheaper 6.1-inch model with LCD display, perfect for those who have not chosen the new iPhones due to the high price: the new iPhone will have many of the same features as the iPhone model X like the notch feature, TrueDepth camera with Face ID and edge-to-edge display. It is expected that it will be the cheaper device Apple in its 2018 smartphone lineup, excluding the iPhone SE 2 (if released this year).

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Of course, this type of poll should be viewed with caution, as it does not necessarily represent the entire market. Either way, it’s interesting to see why even a very small portion of the iPhone user base didn’t make the switch to this year’s flagship.