Microsoft: PS4 is beating Xbox One because PS3 is not satisfying consumers

in the trash you go

Sony is no stranger to silly claims as its swagger is directed at the older generation and provides plenty of memes that are still used on the rounds today. However, it seems that Microsoft has learned nothing from the Japanese giant’s biggest mistakes, as the company is still making some statements about the competition, despite putting its device on an equal footing with the PlayStation 4.

The latest cork comes courtesy of chief marketing and strategy officer Yusuf Mehdi, who was recently asked by Forbes to explain the disparity in sales between the Xbox One and its aforementioned competitor’s console. For those unaware, the PlayStation maker has shipped over seven million next-gen systems to date, while the Redmond-based firm has managed to ship a slightly less impressive five million.

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“It’s hard to really assess the sales gap,” the executive said. “They are in a lot more markets right now than we are. They are in 40 and more markets, we are in 13 ». It’s a fair answer, though one could argue that Microsoft has focused on regions where its brand has historically performed best. Territories like Continental Europe and Asia have typically favored PlayStation platforms, so it will be interesting to see how the Xbox One fares when it launches globally in September.

Mehdi continued, however, that another reason for the difference in sales is because consumers are more satisfied with the Xbox 360 than the PlayStation 3, and therefore less inclined to upgrade. “People have been more satisfied with the Xbox 360 than the PS3, so in that sense people have less of a need to upgrade in the short term because of the regular updates for the Xbox 360,” he explained. “We could point to a lot of things.”

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While we’re sure the outspoken executive has some customer research to back up his point of view, the comment seems a bit short-sighted. For starters, we’re not convinced that consumers would be eager to upgrade to the PS3’s successor if they weren’t happy with its predecessor. Furthermore, we’d argue that the aging system has matured very gracefully, probably deterring some gamers from buying a PS4.

We understand that Mehdi’s job is to paint your employer’s brand in the best light possible, but we think this quote would have looked much better without the backhand bump. Do you agree with the statement in the lawsuit or do you think it was a bit wrong?

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