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Instagram tests new features for its Reels

Instagram tests new features for its Reels

Instagram is testing a new feature that will allow users to create even more personalized and effective Reels. The new Templates function will allow you to create Reels by borrowing formats from other videos on the platform.

This new feature therefore appears to be similar to the template tool already present on TikTok, which allows users to create videos starting with preloaded templates and themes to which just add our content.

Creating new Instagram Reels will be even easier

As the marketing manager and influencer Josephine Hil showed, who has already had the opportunity to try the functionality, it seems that users will be able to upload your own clips in preset frames, and add your own audio to the content. This way users no longer need to create their videos before uploading them to Instagram using third-party templates from sites like Canva.

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Instagram users will therefore soon be able to see their tools improved to create increasingly captivating Reels. As a spokesperson for Meta states, “we are continually working to search new ways to make creating Reels easier. We are testing the ability to create videos using an existing template from another video ”.

New features to combat the TikTok threat to the Reels

At the moment, according to what has been stated by Instagram it seems that the feature is currently being tested with a small group of users. The inclusion of the Models could simplify the creation of videos on Reels and stimulate the creation of more original content.

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This new feature could be a way for the platform to push more and more users towards creating Reels and face the threat of TikTok. The repost of TikTok on the platform is in fact one of its biggest problems. Last year, Instagram said it would stop promoting Reels with TikTok watermarks, and earlier this week, Instagram CEO Adam Mosseri announced that the reposts of TikTok on the platform will be further penalized.

Image by Solen Feyissa from Pixabay