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Google, Chrome will have its own Ad Block, and the world of online publishing is already worried



Google, Chrome will have its own Ad Block, and the world of online publishing is already worried


Google is evaluating the possibility of inserting its own Ad Blocking system directly within Chrome. The reports on Wall Street Journal, which also states that the feature should be available immediately for both the Desktop and Tablet and Smartphone versions.

Systems of Ad Blocking there are many, and the most famous, available as an extension for Chrome and Firefox, is called AdBlock.

An Ad Block system, if it wasn’t clear yet, is a small piece of software that hides the advertisements that are shown online. Each advertisement is an HTML element of our website; the Ad Block is able to recognize hundreds of them, and hide them from the visitor.

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The use of these protections is definitely controversial, as is the correctness of their use. Most internet sites in fact (including our magazine), lives thanks to advertising. When a visitor reads an article in a magazine, it is as if he were buying it, except that it is not the user who pays but the advertising sponsors. A system of Ad Block therefore it renders, in a certain sense, every visit “illegal”, constituting in fact a damage for the owners of the site.

Another element to consider is the fact that one of the largest online advertising vendors is Google. An Ad Block conceived and created by the big G will therefore certainly not have the priority of blocking its Adv systems, but will focus on other “competing” systems. It must be said that the advertising of Google has always had a very solid ethics, has always been designed not to be invasive, and has never allowed an improper or exhausting use of its systems, unlike many other operators.

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The Google Ad Blocker should therefore be targeted at block “only” advertisements deemed invasive or dangerous (and that already heavily penalize, on search engines, the sites that use them), then his behavior should be correct and inspired by a “fair play” perspective towards all operators. Chrome is the most popular browser in the world, with a share of 58% (therefore more than half of the people who own a device capable of connecting to the internet use Chrome); whoever manages such a mass of “consumers” has a great deal of power, from which, however, great responsibilities derive, and can easily change the face of the internet world as we know it today.

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Source: WSJ