From iPhone SE to iPad Air: features and prices of new Apple products
The Apple event on 8 March positively surprised everyone with the news it brought with it. The Cupertino giant presented 4 brand new products: iPhone SE, 5th generation iPad Air, Mac Studio And Studio display. In addition, it has decided to add a new color to the range of iPhone 13 and iPhone 13 Pro. In this article, we are going to list all the news in detail with relative prices.
Gone are the days when Apple devoted entire keynotes to the presentation of individual products. The latest event was astonishing for the amount of surprises it held. When there are so many products at stake, however, it’s easy to get confused. Below, we are going to make you the point of the situation on the characteristics and prices of the various models.
From iPhone SE to iPad Air: news of the Apple event on 8 March
3rd generation iPhone SE
Certainly the most awaited product of the event. iPhone SE is one of the most popular Apple products ever. The third generation has been expected for more than a year. Finally, Apple has decided to launch it on the market. Once again, the company has decided to focus on the classic iPhone 8 design. However, don’t be fooled by appearances. Despite the aesthetic resemblance to the previous generation, the differences are consistent. First of all, despite the same design, both the glass of the new iPhone SE, both front and rear, are reinforced. Like the iPhone 13, these too will withstand drops and scratches without too much trouble.
The display remains the same as the predecessor, a 4.7-inch Retina HD, as well as the Touch ID fingerprint recognition system integrated in the Home button. Small better for cameras, which now allow new functions thanks to the higher performing chip. The latter, is a A15 Bionic, the same powerful chip also present on the iPhone 13. Also thanks to the chip, the battery is also significantly improved. The smartphone, in fact, gains 2 hours of autonomy more than its predecessor in terms of streaming video playback. Finally, Apple has also introduced support for 5G networks on this device. There are 3 colors available: midnight, galaxy and (PRODUCT) RED. The memory cuts are: 64 GB, 128 GB and 256 GB (new). The prices are respectively of: 529 euros (64 GB), 579 euros (128 GB), 699 euros (256 GB). Pre-orders start on March 11 with in-store availability on March 18.
After quite some time, Apple decided to update its iPad Air range to make it more palatable. The new fifth generation offers an almost identical design to the previous model. Hence, the same 10.9-inch Liquid Retina display and the same Touch ID integrated into the unlock button. New to the product are 5G connectivity for Cellular models, the chip that is now an M1 with desktop-grade 64-bit architecture and the 12 MPX front camera with ultra-wide angle. Only 2, the available memory sizes: 64 GB and 256 GB. 5 colors presented: sidereal gray, galaxy, pink, purple and blue. Prices are: 699 euros (Wi-FI, 64 GB), 869 euros (Wi-Fi, 256 GB), 869 euros (Wi-Fi + 5G, 64GB), 1039 euros (Wi-Fi + 5G, 256GB). Pre-orders start on March 11 with availability in stores on March 18.
Without a doubt, the Mac of dreams for most professionals. Mac Studio is a complete new entry in the Apple ecosystem. Defined by the company as “The creative center”, it can be configured to your liking. The desktop device perfectly combines compact size with stunning performance. In addition to being configured with the already known M1 Max processor, this new Mac has the possibility of mounting a brand new and very powerful chip, theM1 Ultra. We are talking about a processor with a 20-core CPU, a GPU up to 64 cores and a unified memory up to 128 GB! In practice, a real beast. The product is available in a single color. The base price for the model with integrated M1 Max chip is 2349 euroswhile the base price for the model with integrated M1 Ultra chip is 4649 euros. The pre-orders have already started. In-store availability is set for March 18th.
To accompany the new Mac Studio, of course, could not miss a display at the height. The new Studio Display offers a viewing surface from 27 inches, a 5K resolution and 600 nits of brightness. In addition to offering very high definition images and colors, it is accompanied by a series of technologies that make it nothing short of special. The design is minimal and compact. Inside, there is performance A13 Bionic chip. The front camera is 12 MPX with ultra-wide angle and the speakers, 6 of them, offer spatial sound. The product is available in a single color and can be configured with nanotexture glass and different support bases. The base price is 1799 euros. The pre-orders have already started. In-store availability is set for March 18th.
iPhone 13 Pro and iPhone 13 in the new green colors
Small news presented during the event. iPhone 13 and iPhone 13 Pro are enriched with a new color. In addition to the classic colors, iPhone 13 is now also available in green and iPhone 13 Pro in alpine green. Pre-orders for the new colors start on March 11th. Availability in stores is set for March 18.
Ph. Credit: Apple.com