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  5. Apple completes its collaboration agreement with Jony Ive, the designer of the iPhone | Spain | Mexico | Colombia | TECHNOLOGY

Apple completes its collaboration agreement with Jony Ive, the designer of the iPhone | Spain | Mexico | Colombia | TECHNOLOGY



Apple completes its collaboration agreement with Jony Ive, the designer of the iPhone | Spain | Mexico | Colombia | TECHNOLOGY

Apple will no longer work with Jony Ive, the designer of the iPhone, according to the New York Times. He had already left the company in 2019, but I stayed on as a consultant with a deal worth over $100 million.

The media reported the breakup of the relationship. “Mr. Ive and Apple have agreed to stop working together, according to two people with knowledge of their contractual agreement, ending a three-decade career during which the designer helped define every rounded corner of the iPhone and guided the development of its iPhone. unique new category of products. In the last few years, the Apple Watch,” he assured.

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He had already left Apple years ago to start his own company. “When Mr. Ive left Apple in 2019 to start his own design firm LoveFrom, the iPhone maker signed him to a multi-year contract valued at more than $100 million. That made Apple his company’s biggest customer, people with knowledge of the deal said.

“The agreement prevented Ive from taking a job that Apple considered competitive. and assured that the designer would inform future product development, such as an augmented reality headset expected to ship next year, the people said.

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By then, Ive and Tim Cook, CEO of Apple, already had differences on the direction of the company. “Before leaving Apple in June 2019, I had been disappointed when Cook made the ever-growing company focus more on operations than design advances, according to more than a dozen people who worked closely with Apple. ive. The designer switched to a part-time position as Mr. Cook focused on selling more software and services.

Cook, for his part, indicated that their differences were not like those presented by the media at the time. “In July 2019, Cook called the news coverage of Ive’s frustrations with Apple ‘absurd’ and said it ‘distorts relationships, decisions and events,’” the North American media noted.