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Amazon will cut the number of its branded products in half



Amazon will cut the number of its branded products in half


It seems that Amazon is not entirely happy with how its private label business is doing.which is so extensive that under the AmazonBasics brand we can find everything from computer peripherals to clothing, as well as the AmazonFresh food brand.

As we can read on Gizmodo, the company would be thinking of cutting the number of products related to this brand in halfmainly because sales are not being as good as the company expected, but apparently also due to regulatory issues, especially in the face of pressure from both the European Union and the United States.

Part of the regulatory issues lay in the use of third-party sales data to launch their own AmazonBasics-branded products, products that would arrive first in search results, thus affecting the sales of sellers who are hosted on the platform.

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Whatever the case, despite the huge profits that Amazon has, it seems that the problems that having their own brand of products are bringing them are not worth itso it remains to be seen what path Amazon follows in this regard.