45% of users have reduced their spending on technology during the pandemic
We continue to extract data and conclusions about the results of the Hardware survey that we did at the beginning of June in GEEKNETIC and where users and readers gave us your opinion on the hardware preferences for this year 2020.
Without a doubt, this year 2020 will be remembered, inside and outside the technological field, as the year of COVID-19 or the coronavirus. The global pandemic has affected practically all sectors worldwide, and the technology market was not going to be less.
In fact, in the survey we asked about how much users expected to spend on technology in the next 12 months and more specifically, if the confinement and the global pandemic by COVID-19 had affected investment in technology and the results have shown a decrease in purchase intention due to these causes.
Of all those surveyed, 28% said they are spending much less on technology due to the pandemic, while 17.1% say they have spent a little less. This means that 45% of our users have reduced their spending on technology due to confinement and the coronavirus pandemic.
30% continue to spend more or less the same as last year, 18.9% say they have spent a little more, and 5.9% have increased their spending on technology considerably.
In general, of all those who are going to spend on technology, 40% say they will spend a maximum of 1,000 euros and 32.6% will spend 1,000 to 2,000 euros.
Between 2000 and 3000 euros will be spent on technology by 5.6%, while those that will spend from 5,000 to 10,000, and more than € 10,000 will be, respectively, 1.7% and 1.1%. On the opposite side, 5.4% say they will spend absolutely nothing on technology in the next 12 months.
Of all the possible technological equipment and components, the one that is most likely to be acquired in these 12 months will be the SSD, with 21.4% of those surveyed assuring that they will purchase a solid state drive for their PC. In addition, 19.2% say they have a 50% chance of buying an SSD, and 18.1% say there is a 75% chance of acquiring it.
RAM is also a highly desirable component, with 16% of users claiming that they will acquire more memory in these 12 months. Also, 18.1% say they have a 75% chance of buying more RAM, and 20.4% say there is a 50% chance.